Souris: January 2008 Archives

Keeping it Reelz!

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We’re on the telly again! U2 3D at Sundance 2008 will be featured on REELZ CHANNEL “Dailies” twice! Air times include Wednesday, January 30, 2008 at 3:00 PM, 6:00 PM and 9:00 PM (PST) and will air again on January 31, 2008 at 4:00 AM, 7:00 AM, 10:00 AM and 1:00 PM (PST).

Please check your local listings or visit: http://www.reelzchannel.com for more information.

Sundance 2008: My Premiere - U2 3D

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Watch this clip for an insider's view of the U2 3D premiere at the Sundance Film Festival.  Enjoy the band and crew interviews!

As Seen on TV

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For those of you who missed us at the Sundance Film Festival but heard about our presence, tune in to VH1 at 8:00 a.m. and 10:00 a.m. EST this Friday, January 25th for premiere footage and interview clips.

Also tune in to the Reelz Channel at the following times for more Sundance highlights:

Friday - 3:00 p.m./6:00 p.m., 6:00 p.m./9:00 p.m., 9:00 p.m./12:00 a.m. PST/EST
Saturday - 9:00 a.m./12:00 p.m., 12:30pm/3:30 p.m., 4pm/7pm, 7:30 p.m./10:30 p.m. PST/EST
Sunday - 10:00 a.m./1:00 p.m., 2:00 pm/5:00 p.m., 5:00 pm/8:00 p.m., 8:30 p.m./11:30 PST/EST
Monday - 4:00 a.m./7:00 p.m., 7:00 a.m./10:00 a.m., 10:00 a.m./1:00 p.m. PST/EST

Catch a glimpse of the all star attendees and see for yourself what all the excitement was about.

New Media

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Can't get enough content? Visit our U2 3D multimedia page for the latest photo, audio, and video updates! Exclusive Sundance Film Festival media clips and photos are now up. We'll be releasing new materials on a regular basis so remember to check back often. You can also subscribe to U2 3D Live's feed to get all the latest updates.

Beautiful Day - U2 3D Opens in Select Cities

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U2 3D opens in select cities across America in IMAX theaters today, January 23, 2008! Visit the U2 3D movie website and click ‘Find a Theater’ to find movie showtimes and tickets near you. If you’re still looking for a reason to go, check out our latest reviews:

“The musical documentary “U2 3D,” which stitches together three performances by this Irish rock band during a recent tour of South America, is not merely a technical landmark — shot entirely in digital 3D — but also an aesthetic one… [it] deserves to be called a work of art.” - Matt Zoller Seitz, NY Times, January 23, 2008

“”U2 3D” is the next step toward engaging the “iGeneration” (as Bono and others have called it) by proving that what happens in the flesh can feel as potent in a virtual context.” - Ann Powers, LA Times, January 23, 2008

“U2 3D (* * * * out of four) in many ways delivers an experience that’s even better than the real thing.” - Edna Gundersen, USA TODAY, January 22, 2008

“”U2 3D,” a showcase of the Irish band in digital 3-D that is so technologically advanced and totally exhilarating in every way that it may just make all the other ‘08 concert films obsolete.” - William Arnold, Seattle Post Intelligencer, January 22, 2008

“…the film still resonates as a stunning cinematic experience, and the best rock show I’ve never attended.” - Eliot Van Buskirk, Wired, January 21, 2008

“I don’t use this term lightly, but I really felt like I was witnessing something “revolutionary” in filmmaking.” - Michelle Meyers, cNet News, January 20, 2008

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Catherine Owens is a New York-based Irish artist known for creating U2's last four world tour video installations. She has also directed their music video for "Original of the Species" and recently premiered her feature film directorial debut, "U2 3D" at the 2008 Sundance Film Festival. Having garnered well-earned praise for the 3D concert experience, in between panels and press conferences, I caught up with the glowing director to wax poetic about life in Manhattan and her early influences.


Did you always know you wanted to be an artist?

Always... well I mean I was drawing, I was scribbling, I was a major scribbler when I was a kid. I suppose when I was 14, I finally took some good classes. I think I took art classes for the exams I was doing.

My father was quite a brilliant advertising man and great ideas person and great thinker and a lovely draftsman so I would take after him in my drawings and he would encourage me. We grew up in a house full of artwork. Every inch of every wall was covered in art.

Is your mother creative?

She wasn't visually creative but she was a very clever woman and would make sure we were all immersed in the arts.

What brought you to the States?

I got an Arts Council Grant after college to come here, to come to New York. It was a travel grant. I received it upon graduation and at that time, New York was the place for artists. It was post punk but during the East Village art boom. It was a very active arts group including Andy Warhol, Jean Michel Basquiat, and [Keith] Haring. You know, a very, very active group.

That was when fine art crossed over with street art and was also heavily influenced by music.

Yes, the former Talking Heads.

Deborah Harry. Madonna.

Danceteria! I clubbed for a whole year out there. Just clubbed. Area, Danceteria...

How long have you been in New York?

20 years.

So you're a New Yorker, is that the longest you've lived anywhere?

It's true but I have a house in Ireland so I come back [home].

U2 3D Premieres at Sundance

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Earlier tonight, we premiered U2 3D at Sundance 2008 for approximately 1200 people. Hollywood heavyweights, politicians, musicians, and rabid U2 fans packed the house. It was an epic night for many as hundreds witnessed a historical film event.  Lots of amazing things happened throughout the evening. Following is a recap in case I wake up and think it was all a dream:

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The evening kicked off at the Supper Club at Riverhorse on Main with a U2 3D Talent-Filmmaker cocktails and dinner. 3ality Digital filmmakers, National Geographic staff, Best Buy executives, talent, and guests enjoyed the exclusive engagement while Paddy Casey performed a soulful acoustic set. Members of U2 walked the floor mingling with guests, who for many reasons, had to keep pinching themselves in disbelief.

Acclaimed New Orleans chef, John Besh, created and served a scrumptious Bon Appetit-sponsored meal fit for rock gods and guitar heroes.  Dinner notables included Former Vice President Al Gore, music mogul Jimmy Iovine, actor Woody Harrelson, and musical artist will.i.am. 

U23Dco.jpgU23Dproducers.jpgU23Dshapiros.jpgImmediately following the exclusive dinner, Team U2 3D transported the whole crew to the Eccles Theatre.  Once there, producers, directors, and members of U2 walked the Sundance red carpet.  Flashes were popping off like fireworks inside.  Director Catherine Owens looked radiant and the producers stood proud. It was electrifying! 

U23Dng.jpgU23Dcelebs.jpgU23Dtheatre.jpgThe undisputed highlight of the evening immediately followed the red carpet. The crowd roared as Robert Redford and then U2 entered the theatre. As the lights faded, the excitement quickly grew. Many attendees moved to the music while participating as though they were attending a live concert -- waving hands in the air, shining mobile phones in lieu of lighters, and clapping passionately at the end of each song. Invited guest, Jeffrey Hopkins, Program Manager for Waterfront Film Festival was awed to see the theatre audience merge with the film audience, "It made the point that we experienced what the concert goers experienced during the show." 

Many attendees walked away feeling inspired.  Irish actor Kevin J. Ryan felt that U2 3D was more emotional, inspirational, and charismatic than 99% of films today, "It spoke for the Irish and it spoke for the people.  It wasn't about 'I'm proud to be Irish', it's that I'm proud of being human."  Hopkins agreed adding that he thought the 3D technology helped push Bono and U2's messages of positivity.

The film received a boisterous standing ovation at the end with the audience enjoying the credits on their feet.  Congratulations to the U2 3D family.  You should be so proud of being a part of filmmaking history!  U2 3D launches in IMAX theaters on January 23, 2008.

More premiere night images can be found on the U2 3D movie website here.

It's a Production

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DJ Logic, Sandy Climan (U2 3D Executive Producer), John Modell (U2 3D Producer), Scott Mednick (U2 3D Co-Executive Producer)

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Scott Mednick (U2 3D Co-Executive Producer), Steve Schklair (3D and Digital Image Producer), Jon Shapiro (Producer)


The air is electrifying.  Interviews are in session.  Filmmakers, creatives, and fanatics are all hyped up for tonight's world premiere of U2 3D.  For many first time attendees, Sundance has been hyper surreal.  Nothing beats an environment filled with joy.  And we are feeling the love.  Thank you everybody!

Eye Spy Sundance

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A behind the scenes look at our world at Sundance:

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John Modell Interview

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Park City, Utah

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Souris on the Red Carpet

SUNDANCElt.jpgLisa Truitt Planning

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The Thumb Tribe

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Mike Lewinsky (EMV Vice President, Creative Affairs), Lisa Truitt (National Geographic Cinema Ventures President) , Ted Kenney (U2 3D Supervising Producer), Sarah Carragher (mPRm Public Relations Director), Jenny Sireci (U2 3D Production Manager) and Steve Matthews (Director Principal Management Ltd.)
Mike Lewinsky (EMV, Vice President of Creative Affairs), Lisa Truitt (National Geographic Cinema Ventures, President) , Ted Kenney (U2 3D, Supervising Producer), Sarah Carragher (mPRm Public Relations, Director), Jenny Sireci (U2 3D, Production Manager) and Steve Matthews (Principal Management Ltd., Director)

One of the pitfalls of flooding a city with tens of thousands of visitors in a week is that more often than not, cellular service is poor at best. So when a hot spot is found, people stop dead in their tracks to work, work, work, and work! We spent most of the morning and afternoon dealing with dinner and party location and transportation logistics with the A-Team.  A lot of progress was made by furiously tapping away.  Don't believe for a minute that the photo captured above is unique to our crew.  Everywhere you look at Sundance, this is what you'll see.

Check... U, 2

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U23D Tech Check

So what exactly happens before a movie screening? I’ve never been to a film festival of this caliber before nor have I ever attended as staff. The Sundance film festival is a new experience to me. And everywhere I go, do, and see excites me to no end!

I attended the film’s audio and visual tech check at the Eccles Theater today where the staff tuned and tested the systems. Present were U2 3D Producer and Executive Audio Producer, John Modell as well as U2’s long-time sound team, Carl Glanville and Robbie Adams, Audio Director, Joe O’Herlihy, VFX Supervisor, Dave Franks, Dolby’s Technical Director Russell Allen, Production Manager Jenny Sireci, and Supervising Producer, Ted Kenney.

When asked why such an elite army of technicians was needed for set up, John Modell stated, “It’s the premiere of the film with U2, the greatest band in the world. We brought all the guys who have worked with the band a long time and Clair Bros who brought a customized sound system to the theater. We also worked with Dolby who delivered their newest 3D system, which is amazing looking.” Modell, who is also a musician, felt that this was, “the most high tech film screening that’s ever been done in history.”

Ted Kenney echoed Modell’s eagerness to make everything perfect explaining that today was the last day to make all final touches on the visuals and audio, “Every venue is different so it’s a priority for us to make every seat in the house have the same quality of sound. It’s important to us, the director, and the music producer to replicate a live concert experience.”

I’m not an AV expert. But I have seen a lot of movies in the theater and I can confidently say, I’ve never seen or heard anything like this!

Screen and Be Seen

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U23D Sundance

It’s freezing outside but we’re still feeling warm and fuzzy from all the recent rave reviews. Our team’s arrived in Park City, Utah for Sundance 2008 and we’re excited! Can’t stand the sub zero weather? No patience to wait hours in line for next year’s surprise box-office hit? Don’t worry. That’s what I’m here for — to report to you all the cool behind-the-scenes action that will happen at this indie cinema showcase. Watch everything unfold as we roll out the red carpet for U2 3D’s world premiere on Saturday, January 19, 2008. Sundance is going to rock!

So They Say...

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You love us, you really do! Positive reviews are pouring in for U2 3D. Although the reviews come in from everywhere, everyone agrees that this is a cinematic experience you won't want to miss! Thanks for all the media love and attention. See for yourself what's got us smiling:

"U23D is possibly the best entertainment experience I've ever witnessed." - Alx Klive, WorldTV, January 10, 2008
"Beautifully shot in crystal-clear high-definition, it's genuinely easy to forget you are watching a concert on screen rather than being there in person." - Rebecca Armstrong, The Independent, January 9, 2008
"9.5/10" - Alex Billington, First Showing, January 9, 2008
"U2's new 3D concert film has been given a unanimous thumbs-up by American critics, who claim it will appeal to both music fans and lovers of all things high-tech." - Richie Taylor, Independent.ie, January 8, 2008
"U23D is the first movie I've seen where the 3D perspectives become an organic part of the experience." - Bryant Frazer, Studio Daily, January 7, 2008
"The documentary serves up prime U2 in a startlingly rendered, state-of-the-art arena that truly raises the bar for headache-free 3-D technology." - Michael Rechtshaffen, The Hollywood Reporter, January 6, 2008
"Breathtaking when performance, technology and cinematography click at the same moment." - Phil Gallo, Variety, January 6, 2008

Leaving Las Vegas On a Good Note

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u23dluxor.jpgLive from Las Vegas, amidst the tech-crazed audience of CES 2008, we screened U2 3D twice today for the media and a few friends. Each time the audience was released, I heard exclamations of "wow"! Everyone was buzzing with wide-eyed enthusiasm.

Thanks to the Luxor Theatre's 7-story IMAX screen and 30,000 watts of impeccable sound, Claudio Sennhauser, SanDisk's Technology Evangelist declared at the post-screening reception that U2 3D was "the most amazing experience [he'd] ever had in the theater. It's amazing how close you are. The perspective, the depth. Wow!"

His sentiment was reiterated over and over again by our media attendees. After nearly an hour and a half of adrenalin-pumping music immersion, Anh Tran, CEO of Greencine, claimed screening the film was "an experience rivaled by none." We agree and hope that you'll confirm this feeling for yourself when the film opens January 23, 2008 in select cities.

Hello, hello!

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souris_sm.gifHello, hello! My name is Souris and I want to personally welcome all of you to U2 3D LIVE, the official blog for U2 3D, the movie. This unique cinematic experience is the first digital 3D, multi-camera, real-time production, brought to you by the tech wizards from 3ality Digital, our favorite legendary rock band, U2, and National Geographic.

This is where technology and entertainment intersect, marrying innovative digital 3D imagery and state-of-the-art sound to the pulsing experience of a live U2 concert. Have you ever seen someone pull out his or her mobile phone and wave it at a movie screen? How about seeing someone in the theater aisle moving to the music? I know this may sound funny, but I've witnessed this and it's incredibly exciting! Who knew movies could be so fun?!

U2 3D LIVE is your go-to blog for finding out the latest buzz on what's going on in our world. Can't wait? Then add us to your Facebook account or add our widget to your own personal web space. We're about to kick off our theater tour and we hope you'll join us. We at National Geographic look forward to taking this journey with you. We promise it's something you won't soon forget! Look for us at CES 2008 and at the 2008 Sundance Film Festival. In the meantime, check out what everybody's buzzing about here:

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One love, Souris


About this Archive

This page is a archive of recent entries written by Souris in January 2008.

Souris: February 2008 is the next archive.

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