Media: February 2008 Archives

U2 3D is now in wide release. Please check your local listings for theater showtimes. We think you’ll love this film but we’ll let the experts tell you in their own words:

If you’re a fan of the band U2, you’ll probably be seeing “U23D” regardless of my opinion. The good news is that not only is this a must-see for devotees of the acclaimed Irish rock group, but it’s also a fantastic movie-going experience for people only remotely familiar with the group’s work. - Keil Shults, TheV247.com, February 29, 2008

Here the shots from the crowd - with a thousand arms flung skyward ahead of you - are incredible. You have to resist the urge to tap the shoulder of the person in the seat in front. - Noel McAdam, Belfast Telegraph, February 29, 2008

After seeing U2 3D, you might decide to skip future live-concert films and wait for the 3-D movie of your favorite artist’s show instead. The experience is that good. - Bob Grimm, Tucson Weekly, February 28, 2008

U2’s greatest hits have never looked or sounded so good. - David J. Sanders, World Magazine, February 28, 2008

…for anyone who hasn’t been fortunate enough to experience the splendor and majesty of U2 in concert, this flick is a pretty good indicator of what you’ve been missing. - James McGee, 411mania, February 27, 2008

…U2 3D is more real than any reality. - Shayla Carlson, The Independent Weekly, February 26, 2008

No matter how good they are, concert films always seem like films of concerts. U2 3D puts viewers at the concert. - Betsy Pickle, The Columbus Dispatch, February 26, 2008

Join the crowd! U2 3D opens nationwide today! Please support our film and spread the word to your friends and family. This film is for everyone, not just the hardcore U2 fans, so come out and be a part of the 3D revolution!

More U2 3D footage available here. More Dublin premiere footage available here.

U2 3D opens in wide release this weekend! Thanks everybody for your continuing support. If you haven't heard much about our little film, here's the latest on what the media has to say:

The technology also makes members of the movie audience feel as though they are part of the live concert audience. - Matt Wastradowski, The Columbian, February 20, 2008

"U2 3D" is a groundbreaking work that translates the live concert experience to the cinema like no other film that has come before. It's such a thoroughly enthralling production, one that totally encompasses the viewer, that, in some ways, attending an actual U2 concert pales in comparison to watching this film. - Jim Harrington, Mercury News, February 14, 2008

The effect will make it feel like you are in the front row of a U2 gig. - Rick Fulton, DailyRecord.co.uk, February 14, 2008

"U2 3D" is the future of film. By coupling the amazing visual effects of 3-D, as well as impeccable sound, the film is technically flawless. - Kyle Johnson, TheReporter.com, February 15, 2008

This is a must-see for everyone, from the most fanatic of U2 connoisseurs to the average rock fan, looking for something a little different in a music video. - Lena Putzer, Aced Magazine, February 14, 2008

But this film shows the exciting opportunities for the medium. It can create "space" in front of your eyes. - Martin Shankleman, BBC News, February 7, 2008

W00t! Check out our new U2 3D 30-second spot! This commercial will be airing on television for the next couple of weeks starting February 16th. Keep both eyes open so you don't miss it!

In the interactive entertainment world, an Easter egg is an intentional hidden feature left by programmers for gamers (participants) to stumble upon. In U2 3D's case, an Easter egg is a sweet surprise embedded into the movie widget. For the past couple of weeks, fanatic U2 fans have been lucky enough to have discovered our hidden treasures and we thought it was time to share this gift with all of you. Follow the directions below to unlock a handful of exclusive U2 3D media:

1. First go to the U2 3D movie widget page.
2. Add the widget to your website, blog, or social networking page by clicking on the link.
   
3. Point your mouse to the "U2 3D" logo in the upper left hand corner of the widget.
4. Click on the logo for three seconds and then release.
5. A box will appear requiring a password.  Enter "u23d" to unlock the found content.
6. Sit back and enjoy the secret media! 
   
7. Spread the word and let your friends know that by repeating the steps above in the near future, new U2 3D widget-exclusive content will become available to you!