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As part of the 2008 Jameson Dublin International Film Festival, U2 3D had its European Premiere at Dublin’s Cineworld on Parnell Street last night. The air was especially electrifying as the large crowds cheered on the hometown heroes.

Irish rock band U2, Co-Director and Producer Catherine Owens, Producers John Modell, Jon Shapiro, and Peter Shapiro, Executive Producers David Modell and Sandy Climan, and Visual Effects Supervisor Dave Franks were all in attendance with friends and family, including American sports legend Art Modell and his wife Pat. Celebrity guests included Gavin Friday, Alison Doody, Jodie Kidd, Slane Castle owner Lord Henry Mountcharles, Stephen Rea, and U2’s band manager, Paul McGuinness and his daughter Alexandra.

With an overflowing audience, U2 3D was shown on two screens with the band introducing the team behind the film. Early in the evening, Bono anecdotally recounted a humorous incident that occurred on his seventeenth birthday with long time friend and U2 collaborator Catherine Owens. Donning customized polarized glasses specially designed for the band for the 3D cinema premiere, the band was ready to once again attend a U2 concert with a full house. Maybe for the band, attending the a screening of U2 3D is in fact, sometimes better than the real thing!

While at the Sundance Film Festival, I had an opportunity to sit and chat with John Fahey, CEO of National Geographic. We discussed his interest in U2 3D and how National Geographic's innovative business models continue to sustain the nonprofit's core mission.

What was it about U2 3D that felt right for it to be the first film distributed by National Geographic's new entertainment division?

We're the premiere distributor of large format films and U2 3D looked to us, like the best film out there beyond the films that we make. Also, the band U2, what they stand for, and world music is something the Geographic as an institution is really interested in. In many ways U2 is the ultimate Irish band and a band of the world. And world music is the purest signature of any culture. We were intrigued by that fact and we are getting into the music business ourselves. The message of the band is attuned with what the Geographic really cares about.

You've been quoted as saying, "National Geographic was created as a nonprofit to inspire people to have a lifelong appreciation for the planet and its people. Our mission hasn't changed." Does U2 fit that ideology?

They do in a number of ways. They make great music and they stand for quality and the Geographic stands for quality. Some of the principals, philosophies, and values that this band seems to have are similar to the values that the Geographic has. I'm really intrigued by the fact that these guys want to stay ahead of the game. They want to be out in front and this is a place the Geographic hopes to occupy in the future. National Geographic wants to be more cutting-edge than it may have seemed in the past.

How did you find out about U2 3D?

We knew it was coming because of our relationship with 3ality Digital. We've been very intrigued in 3D technology for filmmaking and because of our interest in IMAX, we've been immersed in 3D and the tech side of filmmaking already.

Have you ever been to a U2 concert?

I've been to several U2 concerts back in the 80s. I think it was the late 80s when they were in Washington D.C. They're still the greatest band! Then I saw them about two years ago when they were last in D.C.

How does a live U2 concert experience compare to the 3D film experience?

The 3D experience is comparable. At some level nothing beats being at a rock concert. That being said, this is awfully close. Unless you've got a great seat, this can be better!

Watch this clip for an insider's view of the U2 3D premiere at the Sundance Film Festival.  Enjoy the band and crew interviews!

Catherine Owens is a New York-based Irish artist known for creating U2's last four world tour video installations. She has also directed their music video for "Original of the Species" and recently premiered her feature film directorial debut, "U2 3D" at the 2008 Sundance Film Festival. Having garnered well-earned praise for the 3D concert experience, in between panels and press conferences, I caught up with the glowing director to wax poetic about life in Manhattan and her early influences.

Did you always know you wanted to be an artist?

Always... well I mean I was drawing, I was scribbling, I was a major scribbler when I was a kid. I suppose when I was 14, I finally took some good classes. I think I took art classes for the exams I was doing.

My father was quite a brilliant advertising man and great ideas person and great thinker and a lovely draftsman so I would take after him in my drawings and he would encourage me. We grew up in a house full of artwork. Every inch of every wall was covered in art.

Is your mother creative?

She wasn't visually creative but she was a very clever woman and would make sure we were all immersed in the arts.

What brought you to the States?

I got an Arts Council Grant after college to come here, to come to New York. It was a travel grant. I received it upon graduation and at that time, New York was the place for artists. It was post punk but during the East Village art boom. It was a very active arts group including Andy Warhol, Jean Michel Basquiat, and [Keith] Haring. You know, a very, very active group.

That was when fine art crossed over with street art and was also heavily influenced by music.

Yes, the former Talking Heads.

Deborah Harry. Madonna.

Danceteria! I clubbed for a whole year out there. Just clubbed. Area, Danceteria...

How long have you been in New York?

20 years.

So you're a New Yorker, is that the longest you've lived anywhere?

It's true but I have a house in Ireland so I come back [home].