I had the distinct pleasure of being invited to the Auto Club Speedway in Fontana, California yesterday to join the Best Buy team in a little car racing revelry! We weren’t the only ones excited to watch the NASCAR Sprint Cup Auto Club 500 as thousands of dedicated fans turned up in the rain.
Members of our team were given a private tour of the grounds, even getting to watch the #19 Best Buy Dodge go through a series of serious inspections. What a process! It was fascinating to follow and observe the pit crew working together, completely unaffected by the pouring rain. The inspection provided an opportune time for taking photos of the car’s new “skin”, with the hood, sides, and decklid covered in U2 3D!
On the “as far as the eyes can see” two-mile oval at the track formerly known as California Speedway, Elliott Sadler was ready to debut the U2 3D-wrapped race car but it was not to be. After hours of waiting and several attempts to dry the track, the race finally commenced only to be delayed again due to inclement weather. Late into the evening, NASCAR finally called it quits and rescheduled the conclusion of the race for today. Although I did not get to enjoy the thunderous roar of the vehicles, it was an incredible experience to see our film be a part of American popular culture!
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